Sonnel
Building group-wide hospitality standards, beverage strategy and operational excellence across a portfolio of leading hospitality venues.
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Partnered with Sonnel Hospitality Group to establish scalable hospitality systems, beverage strategies and team development frameworks across a diverse portfolio of hotels, restaurants and entertainment venues.
The Challenge
As Sonnel Hospitality Group continued to expand and invest in its growing portfolio, there was an opportunity to create greater consistency across operations, guest experience and beverage performance. With a diverse collection of venues operating across different demographics, markets and service styles, maintaining alignment while preserving each venue's individual identity became increasingly important. The group required a scalable framework that could improve team capability, operational execution and commercial performance while supporting future growth.
The Approach
BHC was engaged to work alongside senior leadership to develop a hospitality framework capable of supporting both individual venue success and broader group objectives. The project focused on creating practical systems that could be implemented across multiple venues while remaining flexible enough to suit each venue's unique operating environment. Key initiatives included the development of Sonnel Hospitality Beverage Standards, group-wide front-of-house service standards, beverage menu strategy and optimisation, leadership and management development programs, team training frameworks and educational resources, seasonal beverage planning and activation strategies, commercial performance reviews and profitability analysis, venue-by-venue operational assessments, and the development of scalable implementation systems for future venues. The approach prioritised simplicity, consistency and long-term sustainability, ensuring standards could be successfully embedded within daily operations rather than existing as standalone training programs.
The Outcome
The partnership established stronger foundations across the Sonnel Hospitality portfolio: group-wide hospitality standards implemented across multiple venues, improved consistency in service delivery, enhanced beverage programs aligned with commercial objectives, stronger leadership capability across management teams, structured training pathways supporting employee development, increased operational accountability, improved collaboration between venue teams and group leadership, and scalable systems designed to support future venue acquisitions and developments. Today, Sonnel Hospitality Group operates with a stronger operational framework, clearer service standards and a scalable platform that supports both venue-level excellence and long-term portfolio growth.
Results
Building group-wide hospitality standards, beverage strategy and operational excellence across a portfolio of leading hospitality venues.
Group Standards
Developed and implemented group-wide beverage, service and operational standards designed to create consistency across multiple venues and teams.
Leadership Development
Created structured training and development pathways for venue leaders, supervisors and frontline teams to support long-term operational success.
Portfolio Growth
Established scalable systems and commercial frameworks that allow individual venues to improve performance while maintaining alignment with the wider group vision.
What We Brought
Disciplines applied to this engagement.
- Strategy & Advisory
- Beverage Strategy
- Operational Systems
- Team & Talent
- Financial & Commercial
- Experience Design
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