The Grounds
Supporting one of Australia's most iconic hospitality destinations through beverage strategy, operational advisory and experience-led venue development.
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Engaged to develop and implement a comprehensive beverage strategy before continuing as a trusted advisor across venue development, activations and guest experience initiatives throughout The Grounds precinct.
The Challenge
The Grounds had already established itself as one of Australia's most recognisable hospitality brands, attracting thousands of guests each week across dining, retail, events and immersive guest experiences. As the business continued to grow, there was a need to create a beverage strategy capable of supporting both operational efficiency and guest experience at scale. The challenge was to design systems that could handle high-volume service periods while maintaining the quality, consistency and attention to detail that had become synonymous with The Grounds brand. As the precinct continued to evolve, further opportunities emerged around venue development, guest experience design and activation planning.
The Approach
BHC was initially engaged to review and develop the beverage strategy across the precinct. The project focused on creating commercially sustainable beverage systems that aligned with the unique operational requirements of The Grounds while enhancing the guest experience. Key initiatives included beverage strategy development and implementation, menu engineering and commercial reviews, operational workflow analysis, service and execution recommendations, venue activation and guest experience consultation, advisory support for precinct development projects, concept development for emerging hospitality opportunities and strategic input into future venue and laneway activations. As the relationship evolved, BHC continued to provide advisory support across a range of projects, acting as an external strategic partner to assist with operational thinking, hospitality trends and guest experience opportunities.
The Outcome
The partnership has extended well beyond the original beverage strategy engagement, evolving into a trusted advisory relationship spanning multiple years and projects: successful implementation of a scalable beverage strategy, improved alignment between beverage operations and guest experience, long-term strategic partnership supporting ongoing venue evolution, advisory support across multiple development and activation projects, enhanced operational thinking around guest flow and service delivery, contribution to new hospitality concepts and experiential offerings, and a trusted advisor relationship maintained across multiple business growth phases. Today, The Grounds continues to set benchmarks for hospitality experiences in Australia, with BHC proud to have played a role in supporting both its operational foundations and ongoing evolution as a destination venue.
Results
Supporting one of Australia's most iconic hospitality destinations through beverage strategy, operational advisory and experience-led venue development.
Beverage Strategy
Designed and implemented a scalable beverage strategy aligned with the operational complexity and guest expectations of one of Australia's highest-volume hospitality destinations.
Long-Term Partnership
Maintained an ongoing advisory relationship since 2018, supporting venue evolution, operational improvements and new experience opportunities including the laneway activations.
Experience & Commercial Growth
Contributed to the development and activation of new hospitality experiences and precinct expansions, helping strengthen The Grounds' destination appeal.
What We Brought
Disciplines applied to this engagement.
- Strategy & Advisory
- Beverage Strategy
- Operational Systems
- Experience Design
- Concept Development
BHC brought a practical hospitality lens to our beverage strategy while understanding the bigger picture of guest experience and venue operations. The relationship has continued well beyond the original project, making Brendon a trusted sounding board for future opportunities and development.
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